Unlocking YouTube Monetization in Kenya: A 2024 Guide

With the creator economy booming in Kenya, many are looking to turn their YouTube passion into a career. Here’s how to navigate the path to monetization.

1. Meet the Thresholds

To apply for the YouTube Partner Program (YPP), you need at least 1,000 subscribers and 4,000 valid public watch hours in the last 12 months. Focus on creating consistent, high-quality content to reach these milestones.

2. Create Advertiser-Friendly Content

Avoid controversial topics, excessive profanity, and copyrighted music to ensure your videos are eligible for ads. Content that is educational, entertaining, or inspirational generally performs well with advertisers.

3. Diversify Your Income

Don't rely solely on ad revenue. Explore other monetization features like Channel Memberships, Super Chats, and selling your own merchandise.