Top Instagram Marketing Tips for South African Brands
JJP van der Merwe
•July 28, 2024•Instagram Marketing
Instagram remains a powerhouse for brand visibility in South Africa. To cut through the noise, you need a strategy that resonates with the diverse local audience.
1. Visuals are Everything
Invest in high-quality photography and videography that showcases your product or service in an aspirational yet authentic way. Use Reels to capture attention with short, dynamic video content.
2. Use Location-Specific Hashtags & Geotags
Increase your local discoverability by using hashtags like #CapeTownFoodie, #JoburgFashion, or #DurbanVibes. Always geotag your posts and stories to appear in location-based searches.
3. Run Competitions and Giveaways
South African audiences respond well to competitions. Partner with other local brands for a giveaway to cross-promote and rapidly grow your following.